Apple is now, and has always been, a fashion company. But, hey. We've known that for quite some time, right?
During the final moments of this year's MacWorld keynote (at 10:58am, to be precise), Steve Jobs informed the world:
"From this day forward we're going to be known as Apple, Inc. We've dropped the computer from our name."
This made the guys over at CrunchGear think (paraphrasing, of course), 'OK, great. Very good. But, hold the iPhone! Where the flock are, um, the Macs? You know, here at MacWorld?'
While over at GigaOm, Mr. Malik ponders more deeply:
That also might be the epitaph of the PC era. And it is sweet irony that the company that sparked off the desktop computing revolution is the one announcing its passing.
On the iPhone:
Apple is making the phone do all things a computer does – surf, email, browse, iChat, music and watch videos. ... While I am not suggesting that this replaces our notebooks or desktops for crucial productivity tasks, the iPhone (if it lives up to its hype) is at least going to decrease our dependence on it.
Key word in that statement: "if" (it lives up to its hype).
Hint: it's not about the Macs. Or even the phones. It's about fashion.