The lull in this blog is due to some hard work and focus on a new project. Interestingly, it came about after attending Techcrunch's party celebrating the book launch of Naked Conversations, and co-authors Shel Israel and Robert Scoble. They, and everyone else had a great time.
In a series of serendipitous conversations, Shel and I talked both at the party, on the phone and later in Silicon Valley. I told him about a virtual event I'd done with Seth Godin (during the days of Purple Cow), and mentioned that the same type of thing - only updated - might be interesting for him and Robert. He agreed, so here we are.
Backstory: a few years back with Fast Company magazine's global readers network, I moderated a telecast with Seth and a few hundred Company of Friends members around the world. Simply by posting to different "cells" (or groups within the network), the word spread like wildfire, and virtual seats were filled.
The result? People were excited. They were excited to get the chance to talk directly to Seth. They were even more excited to pick his brain. Then, the most interesting thing happened: the conversation continued. People talked about it online. Then they talked about becoming a Purple Cow, and what measures they could take to make that happen. It was taken offline at meetups, seminars and social gatherings. But it was all based around a central theme.
This time around, that theme is how blogs are changing the way businesses talk to their customers, or having Naked Conversations with them. And, it's an "interactive podcast" - one in which hundreds of people can participate. Instead of one person asking the question for the audience, the audience gets to ask the questions and say hello. More details at waxxi.us and here.