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A leading expert in the world of digital media and web strategy, Tracy Sheridan specializes in helping businesses, organizations and the people behind them to understand the power of the social web, and how to best leverage it to the brand’s advantage.

After founding and launching the web’s first interactive podcasting site in 2006, Tracy has continuously maintained a deep level of experience, and strong relationships within the social web community, and with best practices in digital media. Her intense dedication to technology, and its impact on people and companies, has led her to discover and experience emerging technologies far before they are on most peoples’ radar screen. She is well known for her ability to make complex, often overwhelming amounts of information easily digested, understood, and applied.

Tracy’s client base includes high tech companies in the fields of augmented reality and the mobile web, green technology (B2B, B2C), ‘smart’ online video, niche online dating, pharmaceutical, travel & tourism, and more. She also acts as a digital media expert for public relations and advertising agencies, consulting to them as well as their clients.

Her expertise includes strategic consulting and facilitation to Fortune 500 firms (Microsoft, IBM, Oracle, Hewlett-Packard, Sprint, Coca-Cola, Johnson & Johnson, Levi Strauss & Co.).

She was featured in the book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and has been interviewed by the national media, including CBS MarketWatch.